Michael Latta

Marketing Education and Consulting

Role
Executive Director & American Statistical Association Accredited Professional Statistician at Ytmba Research & Consulting
Location
Myrtle Beach, SC, US
LinkedIn followers
500 followers

About Michael Latta

Michael Latta holds a Master’s and Ph.D. from Iowa State University. He joined Coastal…

Experience

  1. Executive Director & American Statistical Association Accredited Professional Statistician

    Ytmba Research & Consulting

    Mar 1996 — Present

    YTMBA Research and Consulting is a marketing consulting firm specializing in predictive analytics to improve ad effectiveness and targeting of market segments with primary emphasis in the healthcare industry. He is an accredited statistician in the American Statistical Association.

Skills

  • Marketing
  • Nonprofits
  • Marketing Communications
  • Leadership Development
  • Product Development
  • Analysis
  • Healthcare
  • Research
  • Event Management
  • Qualitative Research
  • Student Affairs
  • Curriculum Design
  • Market Research
  • Spss
  • Fundraising
  • Marketing Strategy
  • Event Planning
  • Social Media
  • Excel
  • Policy
  • Forecasting
  • Distance Learning
  • Management
  • Team Building
  • Marketing Research
  • Leadership
  • Grant Writing
  • Strategic Planning
  • Data Analysis
  • Demand Forecasting
  • Student Development
  • Higher Education
  • Public Speaking
  • Academic Advising
  • Promotions
  • Social Networking
  • Problem Solving
  • Advertising
  • Statistics
  • University Teaching

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Michael Latta — Executive Director & American Statistical Association Accredited Professional Statistician at Ytmba Research & Consulting in Myrtle Beach, SC, US | Unifers