Michael Lapteff
Marketing Technology | Paid Media | Audience Targeting | Personalization | Data Strategy
- Role
- Audience Architect at SAP
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Michael Lapteff
As a consultant and data strategist at SAP, Mike develops and executes audience targeting strategies that drive and improve digital campaign performance. He specializes in connecting data, technology, operations, and marketing to create personalized and meaningful audience experiences.Before joining SAP, Mike worked at AstraZeneca and Comcast, focusing on digital media strategy and audience targeting to improve paid media effectiveness. Prior to that, he spent time at 121 Strategies LLC, a Public Relations and Communications Services company, supporting media and advertising operations with a data-driven approach.Earlier in his career, Mike held multiple IT roles at Johnson & Johnson, gaining experience across human resources, talent acquisition, digital, legal, and IT departments. His background includes project management, business systems analysis, and digital media, with hands-on expertise in building analytics dashboards using Qlikview and Tableau.Passionate about emerging technologies, Mike enjoys problem-solving, collaborating with data science teams, and optimizing audience strategies to drive business growth.He is currently exploring new opportunities in Product Marketing, Growth Marketing, and Marketing/Advertising Operations.
Experience
Audience Architect
Jan 2026 — Present
Education
La Salle University
Bachelor of Science - Magna Cum Laude - 3.67 GPA, Integrated Science, Business, and Technology
2012 — 2015
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