Michael Laporta
Strategy, Analytics, Insights, and Marketing for Sports & Entertainment Sponsorships
- Role
- President at Playbook For Health
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Michael Laporta
My career has been focused on brand partnerships and sponsorships, working with brands across multiple industries include sports, healthcare, tourism, health and wellness, and more. As consumers continue to rapidly tune out to traditional advertising, strategic partnerships are become increasingly more valuable to reach consumers at their place of passion. Bendigo believes in partnerships…not sponsorships, aligning health brands and sports properties to inspire teams to speak with their fans, on their media platforms, in their voice, on behalf of our clients. Beyond traditional signage, we help our clients build authentic endemic activations that position them as partners with teams and properties…not as advertisers. We strive for maximum ROI on behalf of our clients, supporting negotiation, strategy, activation and performance measurement of sports marketing partnerships.Learn how we can help at
Experience
President
May 2022 — Present · Denver, CO, US
Leading an incredible team of national experts in developing data-based partnership activation strategies and sponsorships on behalf of healthcare systems with top sports teams, brands and leaders in their communities.
Education
Marist University
Bachelor of Arts, Advertising
2004 — 2008
Istituto Lorenzo de' Medici
Bachelor of Arts, Communications
2007 — 2007
Skills
- Event Planning
- Photoshop
- Event Management
- Social Media
- Social Media Marketing
- Marketing Communications
- Blogging
- Marketing
- Social Networking
- Brand Awareness
- Online Marketing
- Entrepreneurship
- Sales
- Online Advertising
- Marketing Strategy
- Salesforce.com
- Direct Sales
- Public Relations
- Advertising
- International Sales
- International Marketing
- Team Leadership
- New Business Development
- Management
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