Michael Lang
CMO | International Management | Strategic Planning | Digital Marketing | Revenue Growth | Business Development | Executive Leadership | Sales Leader | Consumer Durables | Automotive | Food & Beverage | Consulting
- Role
- Chief Marketing Officer at Chief Outsiders
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Michael Lang
Contact: m••••••••@gmail.com.Marketing and sales leader; strategic thinker and innovator. Instigator.General Manager and Chief Marketing Officer with broad senior team experience. Key leadership roles across marketing, strategic planning, business development, and sales with P&L responsibility for product lines of $1B+ in revenue, and marketing leadership of budgets in excess of $150 million. Consistently respected as a leader with a comprehensive approach to driving revenue growth and a focus on innovation to win market share and boost profitability. Recognized for bottom-line performance improvements across start-ups, joint ventures, and Fortune 50 organizations through decisive leadership, the building of strong teams, and a deep understanding of the customer experience. Key Capabilities:•Brand Management•Product Management•Advertising•Online Advertising•Digital Marketing•Integrated Marketing•Market Research•C-Suite Senior Leadership•International Management•Relationship Management•Sales Management•Corporate Communications•Internal Communications•Business Development•Contract Negotiation•Technology Development•Customer Experience•Business-to-Business (B2B)•Business-to-Consumer (B2C)•Strategic Planning•Data and Analytics
Experience
Chief Marketing Officer
Dec 2021 — Present · Charlotte, NC, US
Chief Outsiders is a national strategic management consulting firm of executive-level, execution-oriented CMOs who help companies build and drive top-line growth and provide fractional C-level leadership with the flexibility of an on-demand engagement structure.Chief Outsiders focuses on accelerating growth in mid-market companies - strategy, marketing, sales effectiveness, and execution. Additionally, we partner with closely held and private equity sponsored industrial businesses to turn around underperforming business units, drive new revenue, and exceed P&L growth targets. Our CMOs have served on the leadership teams of more than companies across 70+ industries. We provide CEOs and private equity firms with part-time market-focused senior executives who develop, drive and execute marketing strategy and revenue growth initiatives, with the flexibility and cost advantages of an on-demand project-driven engagement structure.For the past six years, Chief Outsiders has been recognized by Inc. Magazine as one of the fastest-growing privately held companies in the US and has recently earned the No. 27 spot on Consulting Magazine’s annual list of the nation’s fastest growing consulting firms.
Education
Miami University
B. S., Business Administration, Marketing, Economics
Skills
- Marketing
- Product Management
- Marketing Communications
- Telecommunications
- Product Development
- Crm
- Business Development
- Mobile
- Digital Marketing
- Digital Strategy
- Market Research
- Process Improvement
- Strategic Partnerships
- Strategic Communications
- Retail
- B2b
- Strategy
- E-Commerce
- Change Management
- Marketing Strategy
- Event Planning
- Social Media
- Online Marketing
- Mobile Devices
- Writing
- Sales
- Online Advertising
- Management
- Team Building
- Marketing Research
- Budgets
- Program Management
- Automotive
- Leadership
- Strategic Planning
- Competitive Analysis
- Start-Ups
- Creative Direction
- Corporate Communications
- P&L Management
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