Michael Kyser

About Michael Kyser

My story began at 15, living on Toledo’s Southend, where my electrician uncle from…

Experience

1. Founder & CMO

   Kwicwrk

   Jul 2021 — Present · US

   As the Founder and Chief Marketing Officer of KwicWrk, I lead the strategic vision to revolutionize the $1.9T construction technology (ConTech) gig economy. Launched in Toledo, Ohio, KwicWrk! leverages AI-driven job matching (95% accuracy), blockchain-secured payments via KwicCoin (90% fraud reduction), and an integrated KwicShop marketplace. We’re preparing for our beta launch on November 15, 2025, targeting initial users, with a goal of 10M users,$1B revenue, and a $5B valuation by 2034.Key Responsibilities & Achievements:* Brand Development: Crafted KwicWrk!’s identity (Sky Blue, Light Orange) and tagline (“Connect Fast, Build Smart, Earn Big… KwicWrk!”), aligning with our mission to empower contractors, SMBs, and homeowners globally.* Market Strategy: Designed a $401.2M marketing plan, targeting 60% contractors, 30% SMBs, and 10% homeowners, with campaigns on social media to drive pre-launch awareness.* Partnership Outreach: Initiated discussions with industry leaders to integrate KwicShop with premium tools/materials, enhancing platform value.* Investor Relations: Positioned KwicWrk! for growth, supporting a projected $720.3M Pre-IPO funding plan, showcasing our scalability to a $15B valuation by 2040.* Industry Expertise: Drew on 5 years of hands-on experience at HDZ Roofing (2011–2016), complemented by a Construction Management program, to tailor marketing to the gig workforce’s needs.Impact: Built a foundation for 80% user retention and 35% EBITDA margins, leveraging my Toledo roots to foster community trust. Currently driving pre-beta engagement, including LinkedIn updates and investor pitches, to shape KwicWrk!’s global leadership in ConTech.