Michael Kromer

About Michael Kromer

I joined ARK in September 2021 as a Marketing Associate. Since then, I have been promoted to Product Marketing Manager. In this role, I lead marketing strategy, promotion, content development, and partner relationships for ARK’s product offerings. In addition, I oversee go-to-market strategies for new products, manage ARK websites, manage paid media strategy, work closely with external sales partners, and coordinate the material update cycle. Prior to joining ARK, I worked at Diamond Hill Capital Management, where I managed the podcast publishing process, operated social media channels, built web content, and ran digital ads. Before Diamond Hill, I worked at a boutique digital marketing agency called The Media Captain, where I led two client accounts, shot and edited video and photos, and managed a blog. I graduated from Ohio University Magna Cum Laude in 2020, earning a Bachelor of Science in Journalism, a Marketing Minor, and a Social Media Certificate.

Experience

1. Product Marketing Manager

   ARK Investment Management LLC

   Dec 2022 — Present · St Petersburg, FL, US

   Lead product positioning and capital communications strategy across ARK’s ETF and private fund offerings, aligning investment theses with investor-facing narrative and distribution priorities- Architect and execute end-to-end go-to-market strategies for new fund launches, coordinating cross-functionally with investment, compliance, distribution, executive leadership, and external partners- Present marketing performance, product positioning insights, and strategic recommendations to senior leadership, the board, and external partners, informing firm-level decision-making- Formalized and optimized ARK’s material update cycle, improving cross-team coordination and ensuring regulatory-compliant capital communications- Evaluate product-market fit, addressable market dynamics, and investor personas to inform product development and positioning strategy- Oversee multi-channel distribution strategy, including digital media, owned platforms, and partner integrations, ensuring narrative consistency across channels- Operate within complex regulatory frameworks, ensuring investor communications meet compliance and disclosure standards.

Education

• Ohio University

  Bachelor's degree, Journalism, Strategic Communication

  2016 — 2020

Skills

• Microsoft Office
• Video Post-Production
• Customer Service
• Digital Video
• Social Media
• Leadership