Michael Knaapen

Wine, Beer & Spirits Buyer @Whole Foods Market

Curated wine and spirits selections with custom schematics for Malibu store’s demographics turning the departments into top 5 comping stores in Southern Pacific region in 2020, during the height of the pandemic. • Revamped Brentwood location in 20••••18 through merchandising and schematic selections into the top wine department in Southern Pacific (top three in the Whole Foods company). • Developed a tasting program Malibu to help build the team’s product and wine knowledge acumen. • Created customer retention and increased store profits adapting to customer demands and needs with quality customer service.