Michael Kinchla

Experience

1. Manager, Marketing Content & Strategy - Syracuse University

   Legends

   Nov 2022 — Present · Syracuse, NY, US

   Analyze social media marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.Assist in the creation, execution, and distribution of emails, digital content and graphics working in conjunction with Syracuse Athletics Marketing.Assist in the creation, execution, and distribution of all sales and marketing materials for Syracuse Athletics ticket offerings, donation solicitations, events, communications, and experiences.Understand our audience, our competition and build content that drives customer engagement and traffic.Suggest and implement new promotions, ads, competitions etc. to develop brand awareness, grow the audience and increase engagementCommunity manage online conversations with customersMaintain the highest level of knowledge and understanding of Facebook’s ad ecosystem by staying informed of changes in the ad auction, ad formats, campaign objectives, and bid strategies.Track and communicate daily, weekly and monthly success and impact of marketing campaigns.Build an expertise in all prominent social media ad ecosystems.Identify trends and insights, and optimize spend and performance based on the insights.Update marketing and sales teams regularly with summaries of social media data and trends.Collaborate with other internal departments to create cohesive campaigns across digital and social, streamline processes, and ensure projects are executed to hit deadlines.Demonstrate a high level of ownership and ability to work independently with minimal direction.To maintain a working knowledge of TikTok and any other emerging social media platform.To do any task as directed by Director, Digital Marketing Revenue Generation

Education

• Northeastern University

  BA

  2006 — 2011