Michael Jensen
Product Development Manager @Canada Post / Postes Canada
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WORK HISTORY
Product Development Manager @Canada Post / Postes Canada
Effecting Smartmail Marketing\'s direct mail data strategy through development of web-based products and partner enablement.* Developed strategy and roadmap for enabling 3rd party Targeting Platforms, CRM and eCommerce Platforms, and Print Integrators into Smartmail Marketing value chain.* Executed and launched our Data Partner program to link external experts in the marketing data space with our sales team and marketing customers, through strategy refinement, partner recruitment and interviews, legal qualification and contracting, video and web promotion, and sales launch.* Shepherded and launched the MVP version of a self-serve campaign design and management tool, through market needs capture, persona and journey mapping, customer UX research, privacy compliance, agile development, and a go-to-market strategy encompassing customer service training, sales launch, external partner promotion, and ongoing roadmap planning.
EDUCATION
Wilfrid Laurier University
MBA, International Business/Trade/Commerce
University of Waterloo
BASc, Electrical Engineering
SKILLS
ABOUT MICHAEL JENSEN
Diversified e-business business leader with proven vision and consulting experience to…
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