Michael Hurwich
CEO and President @Spmg Global
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WORK HISTORY
CEO and President @Spmg Global
Fortune 15 Not-For-Profit: Managed client and consultant team in developing & conducting price-elasticity research to determine the new price of membership for 30 million individuals. Research was conducted across the United States; action plans developed to address implementation strategy and presented by the client stakeholders and consultants to Board of Directors for approval. Revenue realized over five-year period was 250 million dollars. Largest U.S. Telecommunications Company: Worked with client’s Pricing and Marketing Management leadership teams to determine where value is being destroyed in their Yellow Page Directory operations. Identified destructive discounting and incentive programs while concurrently worked with Sales Pricing functions to identify programs that will enhance profitable revenue and loyalty with directory advertisers. Additionally, worked with marketing to eliminate unprofitable display ads and increase range of products offered without using price as a lever to attract new business.o Provided client with strategic pricing alternatives & action plans to help identify & support profitable revenue representing approximately $95 million. Largest DIY Auto-Parts Retailer in the U.S: Managed client team responsible for integrating Pricing software platform. Provided guidance & recommendations for new system platform.o Managed and worked alongside client team expansion into Mexico. Mapped out competitive strengths and weaknesses by conducting mystery shopping over a period of three weeks in several large cities in Mexico and along U.S. border. Also, designed and worked with Gallop, Mexico to conduct price elasticity and marketing research with commercial and residential customers to determine segments willingness to pay for clients products and services. Developed segment specific pricing strategies, impact assessment and supply chain alternatives. Developed action plans to address revenue opportunities.
EDUCATION
Babson College - Franklin W. Olin Graduate School of Business
MBA, Global Marketing - Corporate Finance
SKILLS
ABOUT MICHAEL HURWICH
Michael is one of the foremost and sought after Pricing, Revenue & strategy Management…
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