Michael Holton
Content Studio Business Director @Accenture Song
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WORK HISTORY
Content Studio Business Director @Accenture Song
Strategic & Commercial Leadership- Helped shape global brand strategy and customer experience planning- Senior partner through the reinvention of Range Rover, Defender and Discovery brands- Key lead of forecasting & capacity planning for global FTEs- Achieved 100% delivery record across website and CRM channels.Client Leadership / Achievements- Trusted advisor in C-suite / senior forums – strong presenter, storyteller, and advocate for creative quality- Developed world-renowned, modern luxury campaigns inc. ATL (Print/OOH) to Product Content that lives throughout Performance Marketing and BTL channels- Responsible for Global>Market strategy across Website, Direct Marketing and Customer Care (Aftersales)- Achieved major websites UX improvements: increase in page time and increased config completions- Launched Range Rover\'s first EV over-achieving KMI sign-ups- Led ‘Customer Care’ transformation scoring 90%+ in consumer testing.People & Culture Leadership- A strong leader and team builder – providing empathy, support and clear direction/communication leaning on vast experience in delivering business crucial programmes- Deputy Head of Global Account Management (JLR)- Leader of the Culture Pillar for the Birmingham office.Innovation & AI‑Enabled Delivery- Led key workstreams to drive process efficiencies / workflows in creative, production and execution- Pioneered AI/LED/CGI production methods- Helped drive Gen AI & Agentic workflows and CoPilot adoption - Delivered AI / Unreal Engine content methods (3D Configurators).
EDUCATION
Birmingham City University
1st Degree, Marketing, Adverising and Public Relations
Birmingham City University
1st, Marketing, Advertising and Public Relations
SKILLS
ABOUT MICHAEL HOLTON
A commercially driven Business Director with 16+ years’ experience leading global omni-channel programmes across Content Production, Digital Excellence, Client Services and Commercial Operations.Recognised for transforming teams, delivering multimillion‑pound efficiencies, pioneering AI‑enabled production, and guiding senior clients through complex commercial and creative decision‑making. Selected expertise- Marketing Operations - Marketing Strategies - Client Services / Account Management - Project Management - Advertising - ATL & BTL Marketing - Public Relations (inc Media and Events)- Digital Marketing - Content Creation inc. copy - Photography/Film Production - AI/CGI Production - AI Agents/Automation - Automotive - Financial Services
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