Michael Holdman

Branch Manager at ASCO Equipment | Building High-Performance Teams & Customer Partnerships

Role: Branch Manager at ASCO Equipment
Location: Waco, TX, US
LinkedIn followers: 500 followers

About Michael Holdman

Experienced Sales Representative with a demonstrated history of working in the machinery industry. Strong sales professional skilled in Negotiation, Budgeting, Business Planning, Operations Management, and Microsoft Word.

Experience

Branch Manager
ASCO Equipment
May 2026 — Present · Little Elm, TX, US
Branch Manager for ASCO Equipment in Little Elm, where I oversee daily operations, team development, and customer relationships across sales, service, rentals, and parts.Our branch supports leading manufacturers including CASE and Hitachi, providing equipment solutions focused on reliability, uptime, and customer success.I’m focused on building strong teams, improving performance, and growing the Little Elm location into a top-performing branch within ASCO Equipment while delivering consistent value to our customers and partners.

Skills

Microsoft Word
Inventory Management
Coaching
Contract Management
Leadership
Employee Benefits
Event Planning
Project Planning
Account Management
Budgets
Event Management
Business Development
Program Management
Social Media
Public Speaking
Team Building
Management
Business Planning
Operations Management
Contract Negotiation
Data Analysis
Microsoft Powerpoint
Sales Management
Marketing
Budgeting
Microsoft Office
Sales
Customer Service
Team Management
Training
Customer Satisfaction
New Business Development
Social Media Marketing
Advertising
Public Relations
Fundraising
Marketing Strategy
Strategic Planning
Negotiation
Powerpoint

Contact information

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Work email
•••••@ascoeq.com
Personal email
•••••@•••••.com
Direct dial
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Current company

ASCO Equipment

Construction · 483 employees · Founded 1960 · Lubbock, Texas, United States

ASCO knows what's on the line for our customers, and we're committed to being a blessing to those we serve. Whether you need to buy, rent, service, or purchase parts, we'll provide the fast support you need to get you back on the job. ASCO was founded on this approach 66 years ago, and we continue to practice it every day. We strive to be the first call customers make when they have agriculture, construction, and material handling equipment needs. ASCO's core values are to Honor God, Develop People, Pursue Excellence, and Grow Profitably. We honor our team purpose by: - Being a blessing to those we serve. - Supporting 750+ experienced staff members with continuous, extensive training. - Giving back to our community and be good corporate citizens continually involved in philanthropic causes. - Continually improving and providing superior, ethical service to all ASCO customers, exceeding their expectations and what the competition can provide. ASCO represents CASE Construction, CASE IH, Hitachi, Bobcat, CAT Lift Trucks, Crown, Genie, JCB, JLG, MCFA and several other lines of well-known construction, agriculture, and material handling equipment. We have 27 locations across Texas, Oklahoma, and New Mexico in Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Belton, Abilene, San Angelo, San Antonio, Austin/Manor, Dallas, Sherman, Tyler, Euless, Houston, Bryan, Beaumont, Brenham, Terrell, Little Elm, Elk City, Oklahoma City, and Tulsa.

ascoeq.com

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