Michael Hillsman
Strategic Marketing and Sales Leader | Revenue Optimization | Business Development | Customer Service Expert
- Role
- Senior Director, Business Development the Mcdonald\'s Division at the Coca-cola Company at The Coca-Cola Company
- Location
- Westfield, IN, US
- LinkedIn followers
- 500 followers
About Michael Hillsman
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Experience
Senior Director, Business Development the Mcdonald\'s Division at the Coca-cola Company
Aug 2019 — Present · Indianapolis, IN, US
At my current job role, I am focusing on increasing beverage volume, sales, guest counts, and profitability in McDonald\'s restaurants by developing and implementing strategic growth plans, sales strategies, and optimizing business operations. I provide thought leadership and analyze key performance metrics to provide Corporate, Franchisee, and Agency stakeholders with recommendations for growth. Furthermore, I perform regular business reviews with clients to assess performance against mutually agreed upon goals and identify opportunities for improvement showcasing the power of the McDonald\'s and Coca-Cola partnership.See my notable accomplishments below:• Delivery of territory growth in excess of National performance leading to achievement of business plan metrics.• Manage relationships with 100+ McDonald\'s Owner/Operators, Corporate Staff, and Agencies leading to a collaborative work environment.• Play a key role in general account management by overseeing various business functions such as Marketing, Sales, Operations, Innovation, and Supply Chain to ensure achievement of planned metrics.
Education
Northwestern University
MSA
Emory University
Bachelor of Arts - BA
Skills
- Innovation
- Public Relations
- Media Relations
- Marketing Management
- Advertising
- Strategic Planning
- Media Planning
- P&L
- Marketing Communications
- Food Service
- Product Marketing
- Crisis Communications
- Digital Marketing
- Social Networking
- Social Media Marketing
- Market Research
- Franchising
- Marketing Research
- Brand Management
- Marketing Strategy
- Marketing
- Management
- Catering
- Media
- Income Statement
- Market Planning
- Food & Beverage
- Customer Insight
- Customer Service
- Integrated Marketing
- P&L Management
- Fmcg
- Social Media
- Food
- Strategic Influence
- Leadership
- Direct Marketing
- Brand Development
- Local Marketing
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