Michael Haydock
Associate Director, Hiv Integrated Insights @Gilead Sciences
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WORK HISTORY
Associate Director, Hiv Integrated Insights @Gilead Sciences
London, GB
Strategic Insights: Generated actionable strategic recommendations supporting global and affiliate commercial HIV teams by synthesizing insights from complex data sources (claims, prescription data, primary research) —to identify growth opportunities and performance risks.• Primary Market Research: Scoped, designed, and executed quantitative and qualitative primary research (ATU, Patient chart audit, Share of Voice/Customer Experience, Patient Journey) to support commercial brand strategy and proactively identify and address competitive challenges.• Forecasting/Commercial Assessments: Conducted forecast scenario analyses to support commercial brand planning. Consolidated local affiliate forecasts and synthesized key trends and changes in assumptions to inform long-range planning• Data governance and automation: Collaborated with local markets to harmonize and automate capture of HIV KPIs in centralized cloud database. Designed automated Tableau dashboards that significantly improved decision-making agility and eliminated manual reporting inefficiencies.• Cross-functional collaboration: Built strong relationships with global and local stakeholders (marketing, analytics and insights, medical affairs, etc.). Acted as conduit for funnelling of local insights to global marketing teams, and dissemination of global insights to affiliates to support local execution tactics.
EDUCATION
University of Cambridge
Natural Sciences, Immunology and Virology
SKILLS
ABOUT MICHAEL HAYDOCK
Experienced healthcare analytics professional with a strong track record of transforming complex data into actionable strategic recommendations across a broad range of autoimmune, cardiovascular/metabolic, and infectious diseases. Skilled at combining research, forecasting, and cross-functional collaboration to support smarter business decisions and better outcomes for patients
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