Michael Gulas

About Michael Gulas

I am a strategic Brand and Creative leader with 15+ years of experience specializing in Visual Storytelling and building brand systems that drive product engagement. I excel at blending emotionally resonant creative with rigorous, data-driven analysis to achieve measurable results.I focus on the collaboration between Creative Direction, GTM Strategy, and Digital Product Experience. I am highly strategic and analytical, utilizing user insights, market research, and competitive analysis to translate metrics into opportunities for growth and measurable brand equity.Core Value & Expertise:Visual & Brand Storytelling: I lead end-to-end creative production and the implementation of scalable design systems that improved brand consistency and reduced rework by 30%. My goal is to ensure technical capabilities translate into clear, compelling, user-centric narratives across all platforms.Data-Driven Creative & Strategy: I combine user research—focus groups, surveys, and qualitative feedback—with structured A/B testing to shape brand frameworks and optimize campaign performance. This approach translates data into actionable creative strategies that drive stronger engagement and clarity.Emerging Tech & Generative AI: I apply GenAI and automation tools to enhance creative strategy, enabling rapid prototyping, scalable content systems, and more personalized user journeys. My approach blends experimentation with data-backed testing to refine narratives, improve production efficiency, and strengthen global brand cohesion.Digital Leadership & UX: I have served as the Functional and Design Lead for major global platform integrations (UX/UI), focusing on simplifying constrained systems and redesigning information architecture for intuitive user journeys.Global Stakeholder Partnership: I have proven ability to partner directly with senior stakeholders to maintain global narrative alignment across NAMR, EMSEA, and AP regions.

Experience

1. Global Branding & Creative Marketing Manager

   Boston Consulting Group (BCG)

   May 2019 — Present · New York, NY, US

Education

• Boston University

  BS

  2005 — 2009

• Boston University

  Bachelor's degree

  2005 — 2009

Skills

• Technical Training
• Microsoft Office
• Indesign
• Retouching
• Graphic Design
• Relationship Development
• Basic Html
• Advertising
• Greek
• Adobe Muse
• Integrated Marketing
• Facebook
• Illustrator
• Blogging
• Graphics
• Microsoft Excel
• Powerpoint
• Excel
• Adobe Photoshop
• Twitter
• Color Correction
• Copywriting
• Information Design
• Photography
• Brand Development
• Market Research
• Adobe Creative Suite
• Mappoint
• Email Marketing
• Corporate Branding
• Digital Strategy
• Image Manipulation
• Google Analytics
• Photoshop
• Word
• Digital Media
• Flash
• Microsoft Word
• Mac Os
• Iphone