Michael Guarino

Sales Planner @Captivate

Los Angeles, CA, US

Oversee the Ad Sales process from pre-sales planning/pricing to post-sales execution supplying postcampaignreporting and proof-of-performance.• Utilize tools such as TransUnion and Pivotal to create media plans that achieve advertiser goals and KPI’sfor both direct and programmatic campaigns.• Facilitate with internal teams such as Marketing and Traffic teams to ensure campaigns run smoothly andaddress any problems that may arise.• Compile information from various internal data sources and use Excel to consolidate data into pivot tablesor Power Point decks and present information to the sales team/clients in the most efficient way possible.

University of Arizona - Eller College of Management

Bachelor of Science - BS