Michael Guarino
Advertising Planner | Business Management, Project Coordination, & Campaign Targeting
- Role
- Sales Planner at Captivate
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Michael Guarino
As an Account Coordinator, I collaborated cross-functionally with internal departments to…
Experience
Sales Planner
Oct 2023 — Present · Los Angeles, CA, US
Oversee the Ad Sales process from pre-sales planning/pricing to post-sales execution supplying postcampaignreporting and proof-of-performance.• Utilize tools such as TransUnion and Pivotal to create media plans that achieve advertiser goals and KPI’sfor both direct and programmatic campaigns.• Facilitate with internal teams such as Marketing and Traffic teams to ensure campaigns run smoothly andaddress any problems that may arise.• Compile information from various internal data sources and use Excel to consolidate data into pivot tablesor Power Point decks and present information to the sales team/clients in the most efficient way possible.
Education
University of Arizona - Eller College of Management
Bachelor of Science - BS
2014 — 2018
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