Michael Greenspon

About Michael Greenspon

I chose marketing early, when I realized that creativity paired with real customer insight could move people to action. What began as a fascination with the intersection of art, music, and communication evolved into a career helping brands find their voice, clarify their message, and connect emotionally with the audiences they serve.I’m energized by collaboration — the moment when strategy, creative thinking, and analytics come together to solve a real business problem. Watching a team take an idea from a whiteboard to a live campaign, then refining it based on performance and results, is where this work is most rewarding.My passion comes from impact. I believe great marketing changes behavior, builds trust, and strengthens connection. Whether leading multi-market brand campaigns, driving retail business growth, or supporting nonprofit initiatives, I’m motivated by work that delivers measurable results while staying true to the human side of communication.I do my best work when I’m uniting strategic clarity with creative leadership — guiding teams, shaping brand positioning, and presenting ideas that align business outcomes with customer experience. That balance between performance and purpose is where I bring the most value.Integrity, creativity, and contribution matter deeply to me. I believe in building brands with purpose and leading teams with respect. Outside of work, mentoring youth through programs like Alexander Youth Network’s drum circles keeps me grounded in empathy and service — a reminder that communication, at its core, is about connection.

Experience

1. President Founder

   Greenspon Advertising

   Feb 2007 — Present

Education

• LinkedIn Learning

  Certificate of Completion, Marketing Communications

• Appalachian State University

  Bachelor of Science (B.S.), Music Industry | Minors: Marketing & Business , Business, Management, Marketing, and Related Support Services

• Northwestern University - Kellogg School of Management

  Kellogg Accelerated Marketing Leadership Program, Marketing/Marketing Management, General

• Drummers Collective New York City

  Drums

  1993 — 1994