Michael Greene
Principal Email Marketing at Xome
- Role
- Principal Email Marketing at Xome
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Michael Greene
Experienced Email Marketing Manager with a demonstrated history of working in the…
Experience
Principal Email Marketing
Jan 2022 — Present · Dallas-Fort Worth, TX, US
Managed the re-vamp of over 200+ email triggers and automations- Developed a strategic 12-week A/B test plan with detailed reporting metrics and projected results. After post-recommendations went live, site traffic from email increased by 50%, and Registrations/Bids increased by 30% MoM- Drove a 404% increase in site traffic YoY for our Cyber Monday Campaign, with the highest bid and registration numbers since 2019. Also, re-engaged 22% of our Inactive audience through a 6-week A/B test- Owned and Managed other areas such as In-app Push Notification & SMS strategy, digital marketing, social posts, opt-out preference center updates, contracts, and cross-channel communication matrixes.
Education
Louisiana Tech University
Bachelor's Degree
2010 — 2014
Louisiana Tech University
Bachelor of Fine Arts (BFA)
2010 — 2014
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