Michael Goettl
Digital Experience & Marketing Technology Leader
- Role
- Director, IT Development at Strategic Education, Inc
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Michael Goettl
AI-first MarTech leader and digital strategist with 20+ years scaling multi-brand ecosystems. Expert in composable DXP, generative AI content, SEO/AEO, omnichannel journeys, and $5M–$10M budgets. Built revenue engines: with quantifiable measurable lift. Passionate about end-to-end tech delivery and scaling—CMS, cloud, full-stack dev, and AI tools (Cursor, Claude, Vertex AI). Open to PE-backed growth roles.Digital Marketing Strategy & PlanningSearch Engine Optimization (SEO/AEO)Analytics & Measurement (Adobe Analytics, GA4, Power BI)PPC & Paid MediaGenerative AI Content CreationTeam Building & Cross-Functional LeadershipCompetitive Research & PositioningBudget Planning & AllocationCore Web Vitals & Performance OptimizationSocial Media & Omni-Channel CampaignsAudio/Visual/Multimedia ProductionAI & Machine Learning IntegrationCloud Hosting (AWS, Azure, Google Cloud)Full-Stack ArchitectureMicrosoft Server/IISCDN & Edge DeliverySecurity (SSL, GDPR)SDLC & Upgrade Life CyclesMulti-Environment CoordinationPHP, MySQL, MSSQLJavaScript.NET, jQueryHTML5/CSS, SASS/LESS, BootstrapAPIs/JSON, Version Control (Git)Single Page Applications & Design TokensAdobe Experience Manager (AEM)Headless/Composable CMSWordPress, Drupal, JoomlaOptimizely, Adobe TargetSitecore, SharePoint, ShopifyBigCommerce, Edge Delivery Services
Experience
Director, IT Development
Dec 2019 — Present · Minneapolis, MN, US
Education
Rasmussen University
Bachelor's degree, Business Administration and Management, General
Hennepin Technical College
Website Design
Skills
- .net Framework
- Adobe Acrobat
- Digital Marketing
- Ehr
- Process Improvement
- Project Management
- Wordpress
- Web Analytics
- Social Media Marketing
- Javascript
- Sharepoint
- Training
- Crystal Reports
- Microsoft Excel
- Xml
- Online Marketing
- Data Analysis
- Php Frameworks
- Social Media
- Digital Media
- Php
- Digital Strategy
- Ablecommerce
- Custom Cms Development
- Sql
- Digital Marketing Experience
- Asp.net
- Web Development
- SEO
- Microsoft Word
- Team Leadership
- Internet Information Services (Iis)
- Strategic Planning
- Secure Sockets Layer (Ssl)
- Account Management
- Customer Service
- Mysql
- Dreamweaver
- Business Process Improvement
- Microsoft Sql Server
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