Michael Garcia

Experience

1. Key Account Manager

   Apex Tool Group, LLC

   Jun 2024 — Present · US

   Generated a 32% average increase in sales across the hand-tool category by identifying key growth opportunities, conducting line reviews and executing aligned promotional campaigns, demonstrating results-driven execution relevant to driving member engagement and loyalty initiatives.• Built and maintained strategic partnerships with two major national retailers, serving as the primary point of contact across merchandising, supply-chain, marketing and e-commerce teams.• Resolved operational issues, such as order holds, pricing discrepancies, tariffs, and setup delays, by working cross-functionally with 8 internal and external departments to drive timely solutions.• Developed and delivered business updates, performance reviews, and promotional recaps to internal leadership and retailer partners.• Led item setup and maintenance across digital platforms, ensuring complete and accurate data in PIM and retailer portals resulting in the seamless integration of products onto customer sites.• Strengthened brand presence in the retailer’s assortment through proactive communication, accurate data management, and consistent execution of account strategies.• Collaborated with product management and pricing teams to implement IMAP/P-IMAP updates, support cost changes, and ensure accurate product positioning.• Partnered with supply chain and forecasting teams to monitor in-stock performance and mitigate risk on constrained or high-velocity SKUs.

Education

• Universidad Pablo de Olavide

  Hispanic Studies, Business & Spanish Language

  2020 — 2020

• University of South Carolina

  Marketing

  2017 — 2021

• Darla Moore School of Business at the University of South Carolina

  Bachelor of Science - BS, Marketing