Michael Garcia

About Michael Garcia

Data analyst passionate about transforming complex business questions into actionable insights through strategic analytics and visualization. I specialize in building comprehensive dashboards and data pipelines that connect marketing performance to revenue outcomes, enabling data-driven decision making across organizations.At 8am, I lead end-to-end analytics projects from data extraction to executive presentation. My work spans the full marketing funnel, from campaign attribution analysis through MQL and SQL tracking to closed opportunity reporting. I\'ve developed automated solutions that streamline repetitive workflows, including AI-powered tools for task generation and data distribution to key stakeholders, saving hours of manual work for demand generation and sales teams.I work closely with key stakeholders across every marketing team and the BDR function to understand their data visibility needs, identifying gaps between what they can access and what they need to succeed. This collaborative approach allows me to build out the necessary backend data infrastructure and develop complex dashboards that help teams work more effectively and make informed decisions.My technical toolkit includes Tableau for interactive dashboard development, SQL for complex data analysis, AWS for data warehousing, Workato with AI implementation for automated workflows and various marketing platforms including Marketo Measure for multi-touch attribution. I excel at bridging technical data work with business strategy, whether that\'s troubleshooting data quality issues, implementing new attribution models, or designing executive dashboards that tell compelling stories with data.I thrive in collaborative environments, partnering closely with data engineers, marketing teams, and leadership to ensure our data infrastructure supports strategic business objectives.Beyond the technical aspects, I\'m driven by the challenge of making data accessible and actionable for all stakeholders, turning numbers into narratives that drive business growth.

Experience

1. Go-to-market Analyst

   8am

   Apr 2025 — Present · Austin, TX, US

Education

• The University of Texas at Austin - Red McCombs School of Business

  Master of Science - MS, Marketing

• Moody College of Communication

  Bachelor's degree

• The University of Texas at Austin - Red McCombs School of Business

  Minor