Michael Fowler

About Michael Fowler

As a Content Operations Specialist at SmarterTravel for over three years, I contribute to the seamless execution of email marketing campaigns by utilizing my expertise in HTML, email quality assurance, and template design. My core responsibilities include building and debugging email templates, conducting content and link QA, and managing editorial and marketing emails to ensure efficient and accurate delivery. My commitment to precision and excellence plays a crucial role in the success of SmarterTravel’s content delivery initiatives. Simultaneously, as Co-Founder of House of Fowler, I support small businesses by providing tailored digital marketing services, including website management, software maintenance, and email marketing channel optimization. My focus remains on helping clients streamline their digital presence, enabling them to allocate resources effectively and achieve their marketing goals.

Experience

1. Content Operations Specialist

   Smartertravel

   Aug 2022 — Present · Cambridge, MA, US

   Build HTML template frames for daily marketing sends.• Assist with quality assurance of emails (content integration checking, link checking, etc.)• Debug template issues• Review and test templates through Email on Acid• Deliver requested content and/or design updates• Build/QA/schedule 2 brands of editorial emails for SmarterTravel and choose 5 supporting articles for each editorial.• Build/Debug/QA/Schedule 4 brands of Send Drops, between 4-24+ emails per day.• Build lists for preforming A/B tests for editorials and ‘Send Drops’• Construct custom email templates, debug template issues, review, and test templates through Email on Acid• Build new or update editorial articles using WordPress and Strapi. Size images to fit properly using Adobe Photoshop.• Deliver requested content and/or design updates.

Education

• Wyotech Aviation Maintenance

  Aviation Maintenance Certificate, Aviation Maintenance

  2005 — 2006

• Middlesex Community College

  Business Administration and Management, General

  2020

Skills

• Healthcare
• Weapon Systems
• Medical Devices
• Research
• Supervisory Skills
• Leadership
• Customer Service
• Calibration
• Teamwork
• Military Training
• Military Experience
• Maintenance & Repair
• Microsoft Access
• Electronics Manufacturing
• Software Installation
• Navy
• Microsoft Word
• Electronics
• Team Leadership
• Powerpoint
• Microsoft Excel
• Social Media
• Troubleshooting
• Team Building
• Management
• Maintenance
• Maintenance
• Manufacturing Operations
• Surgery
• Computer Hardware
• Security Clearance
• Microsoft Office
• Military