Michael Erne
Senior Director, Region Operations @Audi of America
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WORK HISTORY
Senior Director, Region Operations @Audi of America
Lead all region Sales Operations for 85 Central Region dealers including new vehicle sales, Certified Pre Owned sales, customer experience, distribution, training, and field support. Region expanded in 2026 to include Texas, Oklahoma, and Arkansas. Manage all New and Certified Pre-Owned sales efforts including distribution, forecasting, regional incentive development, team motivation, and sales communication. Central Region has the highest new vehicle sales effectiveness of all Audi regions and is well above national market share in both new and used Audi registrations. Develop innovative programs to modernize dealership sales operations and align them with Audi bonus opportunities. This includes an initiative to align salesperson pay plans with dealership sales/SSI bonus goals; and a focus on dealership usage digital modern retailing processes to improve customer satisfaction, transparency, and transaction efficiency. Identify programs and strategies to improve dealership sales satisfaction (SSI) and customer loyalty efforts. Assist Region Vice President in overall region management including hiring of open positions, consultation with Marketing, Network Development, and Aftersales managers, and leadership of all-team region meetings.Coordinate the introduction of the Central Region (added in 2013) including build-out of office facility, identification and hiring of regional staff, team on-boarding, and supervision of region staff, field staff, and sales trainers.
EDUCATION
Wake Forest University School of Business
MBA, Integrated Marketing
Wabash College
AB, Economics
University of Aberdeen
International Study, Economics
SKILLS
ABOUT MICHAEL ERNE
Senior Director, Region Operations at Audi of America, Inc.
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