Michael Hjerpe

About Michael Hjerpe

Marketing executive with 20+ years of sales, marketing, communications and consulting experience. Passionate about leading with insight - using market research and data analytics to develop brand positioning platforms, value propositions, go-to-market strategies, sales processes and marketing support that reflect a deep understanding of target audiences and their purchase decision processes. A history of leadership demonstrated across the marketing spectrum - from creation of brand positioning platforms to execution of core programs, including lead generation and sales enablement. Extensive experience with leveraging the right mix of digital, social and traditional marketing channels to target all levels of the purchase funnel, with success measured against business-relevant KPIs.Keenly focused on ensuring that marketing strategies align with business strategies and produce measurable business outcomes. Highly collaborative and effective with constituencies up, down and across large, complex organizations. Successful at designing, developing and leading marketing organizations to support business partners who target customers from start-ups through the largest companies in their industries.

Experience

1. Executive Partner - Gartner for Chief Marketing Executives

   Gartner

   Jan 2021 — Present · Boston, MA, US

   Helping Chief Marketing Executives and their organizations succeed by delivering tailored insight that draws from Gartner’s extensive breadth of resources – research, data, models, methodologies, best practices, expert analysts, conferences, and peer-to-peer connections.

Education

• The Tuck School of Business at Dartmouth

  Master of Business Administration - MBA

• Dartmouth College

  Bachelor of Arts - BA, Economics

Skills

• Marketing
• Budgeting
• B2b Marketing Strategy
• Strategic Planning
• Brand Architecture
• Hiring
• Corporate Communications
• Sales Management
• Market Research
• Strategic Communications
• Team Leadership
• Training
• B2b Marketing
• Value Propositions
• Data Analysis
• Brand Development
• Internal Communications
• Collaborative Leadership
• Project Planning
• Content Marketing
• Staff Development
• Teamwork
• Marketing Management
• Email Marketing
• Branding
• Sales Process
• Presentation Skills
• Marketing Strategy
• Presentations
• Digital Marketing
• Product Marketing
• Research
• Sales Presentations
• Thought Leadership
• Organizational Culture
• Online Marketing
• Content Development