Michael Dwyer

About Michael Dwyer

Its all about the Brand. I have been working in the print industry for over 30 years, maintaining and protecting a high level list of Fortune 500 Global brands such as American Express, National Football League, L\'Oreal Paris, M&M Mars, Microsoft, Fila, Crown Imports, Starbucks, Amazon, GameStop and most recently Meta. My experience in the industry started with Advertising Agencies in New York where I learned to lead my teams by adopting leading edge technologies and software to elevate the Print Production/Producer role. As my career matured so did my ability to manage large volumes of projects and teams through the development and implementation of complex relational databases. The capturing of project metadata, allows me to leverage and position my Print Procurement Negotiations to the fullest through real time analytics and reporting. My approach to Brand color management is by the numbers literally from miff data for PMS colors to G7 profiling for Process executions. Specialties: Retail Store Signage, Packaging (Flexible, Board, Corrugate),Commercial Print, Print Procurement (Digital, Rotogravure, Offset, Engraving, Thermo, Screen), Contract Negotiation/Implementation, Team Leader, Staff Management, Database Development and Management, Direct Marketing, General Print (Magazine/Newspaper/Outdoor), Prepress, POP Marketing, Art Buyer/Contract Negotiator, Photography (Stock/Studio/location), Environmental Graphics & Hardware, Interactive Project Management, Unique Marketing (olfactive marketing, location spectaculars), Event Marketing, Guerrilla/Street Marketing

Experience

1. Technical Program Manager, Packaging Print & In-box

   Meta

   Oct 2024 — Present · Seattle, WA, US

   Manages Printed Packaging for new and existing Augmented Reality (Glasses) and Virtual Reality (Headsets) Meta products. • Interfaces with all Cross functional partners to build out packaging components inclusive of Product Managers, Legal, Engineering, Industrial Design, Creative Design, Sourcing, Product Life Management, Design studio and Translation Management. • Responsible for Brand Color standards for our portfolio of products.• Manages the development of Packaging artwork with both internal and external Creative Studios• Negotiates and Maintains Contracts with key suppliers• Utilizes custom developed project management tools and state of the art proofing tools. • Develops and leads process optimization and cost capture/reporting• Research, develops and executes emerging technologies to further elevate brand consistency• Leads all new product development initiatives and product sustaining efforts (country expansions and product updates). • Drive continuous improvement initiatives across the Print Team and Network.

Education

• Niagara University

  BA, English/Communications

  1986 — 1990

Skills

• Graphic Design
• Outdoor Advertising
• Cost Estimating
• Catalog Production
• Art Direction
• Adobe Creative Suite
• Street Marketing
• Database Development
• Color Management
• Advertising
• Website Development
• Digital Marketing
• Integrated Marketing
• Interactive Production
• Print Production Management
• Event Marketing
• Offset
• Digital Printing
• Traffic Management
• Project Management
• Retail Packaging
• Screen
• Creative Direction
• Email Marketing
• Engraving
• Art Buying
• Pre-Press
• Lettershop
• Corporate Branding
• Print Management
• Premiums
• Magazine Advertising
• Pop Design
• Direct Marketing
• Creative Development
• Brand Development