Michael Dugan

About Michael Dugan

After over 25 years as a writer, director, and producer of direct response advertising, I now work as a Direct Response Marketing & Production Consultant, Strategist, and Brand Creator.I help brands, agencies, and entrepreneurs analyze, optimize, repair, and scale direct response campaigns across social media, television, live selling, digital content, and long-form platforms. My proven framework is responsible for over $2 billion in verified sales. My career flourished as a hands-on writer, director, and producer. I created hundreds of social media videos, national television commercials, live selling events, and long-form infomercial and educational programs for Fortune 500 companies\' iconic consumer brands, and startup entrepreneurs. I created national brand legends and \"As Seen On TV\" classics. You may remember:\"The nighttime, sniffling, sneezing, coughing, aching, stuffy head, fever, so you can rest medicine.\" They are still using that tagline. I wrote, directed, and produced the introductory television campaign for the \"Roomba\" when a robotic vacuum cleaner was still something out of the \"Jetsons\", and I helped the \"Snuggie\" achieve cult status worldwide.Today, I specialize in consulting, analysis, production guidance, naming, and offer optimization. My experience helps organizations and entrepreneurs improve performance, avoid mistakes, optimize efficiency, maximize impact, and position themselves strategically before production, inventory, and media dollars are spent. What I Do as a Consultant:• Diagnose underperforming direct response campaigns• Identify breakdowns in offer, messaging, structure, and format• Upgrade scripts, creative strategy, and conversion architecture• Advise on production decisions before capital deployment• Lead creative turnarounds for stalled or declining campaignsPharmaceutical & Healthcare Specialist:I have won five regional Emmy Awards for 30-minute educational and informational television programs that address complex medical issues including schizophrenia, major depression, breast cancer, heart disease, and chronic illness. I also bring deep experience in healthcare, pharmaceuticals, diabetes, Medicare, and wellness categories. This including work with insurers, research groups, federal agencies, and other regulatory overseers.Digital & Performance Marketing:My background spans television and digital performance channels including YouTube, Facebook, Instagram, TikTok, PPC, and emerging platforms. I specialize in live selling, offer conversion strategy, and messaging.

Experience

1. Brand Creator - Writer - Director Producer

   Thrill Street Entertainment, Inc

   Jan 1997 — Present · Boca Raton, FL, US

Education

• University of Maryland

  Bachelor of Science - BS, Journalism

• The Wharton School

  MBA, Marketing

  1977 — 1979

• University of Maryland

  B.S, Journalism

  1973 — 1977

• MEMBERSHIPS The Wharton School of Business, University of Pennsylvania

  MBA, Marketing/Finance

  1977 — 1979

• University of Maryland

  BS, Journalism

  1973 — 1977

• The Wharton School

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• University of Maryland

  Bachelor’s Degree, Journalism

  1973 — 1977