Michael Duffy
Manager: E-Commerce/Retail Marketing & Operations @ Maman NYC | E-commerce and retail sales/growth
- Role
- Manager E-commerce Retail Marketing & Operations at Maman
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Michael Duffy
With over three years steering e-commerce marketing and operations at Maman NYC, our team…
Experience
Manager E-commerce Retail Marketing & Operations
Jan 2022 — Present · New York, NY, US
Develop and execute marketing strategies, initiatives and management tools to meet e-commerce and retail sales/growth objectives in rapidly expanding bakery/cafe chain. Locations expanded from 13-42 in U.S. and Canada during tenure.Key initiatives/responsibilities:• Manage all digital and in-store retail merchandise sales. 2024 revenue +55% YoY • Develop, design, manage Maman’s Shopify-powered website o Managed/enhance customer website experience by implementing tools and updates to improve accessibility and user satisfaction o Analyze data – performance metrics - to identify trends and drive site improvements and profitability strategies o Collaborate with agency and marketing team on strategic plans and execution surrounding: collabs, product assortments, gift offerings, related promotions• Manage relationships and communications with delivery partners critical to customer satisfaction and reinforcement of brand identity• Collaborate/coordinate with corporate staff and store general managers to address/implement customer service initiatives, as well as product and seasonal promotions •Drive strategic initiatives and manage partnership projects with Marketing Director o Identify/develop mutually beneficial collaborative partnerships o Ensure imagery, materials and execution align with brand identity o Facilitate, grow Goldbelly relationship to expand national brand awareness and sales• Cultivate and manage relationships/negotiations with dropship and digital marketing partners • Direct companywide customer service and community relationships• Collaborate with colleagues to deliver impactful private equity investor presentations
Education
Bard College
Bachelor of Arts (B.A.), American Studies
2014 — 2018
The Packer Collegiate Institute
High School Diploma
2010 — 2014
Skills
- Journalism
- Photography
- Italian
- Adobe Photoshop
- Microsoft Office
- Research and Development (R&D)
- Sports Marketing
- Sports Coaching
- Coaching Baseball
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