Michael Droessler
Senior Director - Digital Commerce at Procter & Gamble
- Role
- Co-founder at Sloane Men
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
Experience
Co-founder
Oct 2010 — Present
Launched an innovative premium undershirt line with business partners from USC (sloanemen.com). The company is managed part time by the partners with limited resources. Responsibilities include branding, digital marketing, website development, PR, supply chain management, short and long term strategy and disruptive innovation. The company grew 33% last year and was featured on the Today Show and on CNBC’s West Texas Investors Club. • Led eCommerce activities that include targeted digital ads, CRM, website conversion strategies, partnerships with online retailers and partnerships with fashion influencers. • Led restage of brand to make it more relevant to our young urban male market. Partnered with a design expert to develop a new logo, new font and new overall visual identity that has been well received in the market.• Led new website design to make the mobile and desktop user experience easier, increase conversion rates and provide an easier platform for the team to manually manage.
Education
USC Marshall School of Business
MBA, Marketing
The Wharton School
Bachelor of Science (BS) Economics, Management
Skills
- Consumer Products
- Customer Insight
- Competitive Analysis
- Management
- Strategy
- Marketing
- Market Analysis
- Market Research
- Digital Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Research
- Marketing Strategy
- Business Strategy
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