Michael Drabick

Divisional Merchandise Manager - Ecommerce @Party City

Pleasanton, CA, US

Played an integral key lead role of launching PartyCity.com Ecommerce website and taking it to a $100M+ business. Reported directly to the EVP, Ecommerce Executive.• Team lead in establishing strategies and implementing an internal site search experience (SOLR platform), resulting in greater customer engagement and better conversion rates.• Established SEO/SEM strategies, email and social media strategies with the online marketing team, resulting in greater customer engagement and increased conversion rates.• Established SEO driven product content strategies with the online content team (I was one of the company’s original content writers).• Analyzed and assessed the effectiveness of site merchandising and SOLR search and managed 2 teams (7 direct reports total) to implement improvements.• Worked closely with cross-functional teams to develop branding strategies, resulting in a greater brand recognition.• Worked closely with cross-functional teams to develop B2B strategies, resulting in several ongoing business customers.• Identified potential enhancements for better usability, resulting in greater customer engagement and increased conversion rates.• Developed and implemented online merchandising strategies, cross-selling strategies and collaborated with cross-functional creative team on site graphics, product image and life style photography for multi-websites (4 sites total).• Developed business plans / Open to Buy strategies and managed to the plans, resulting in double digit increases for my categories year over year.

University of Michigan-Dearborn

Bachelor of Science, Biology