Michael Donohue

About Michael Donohue

Organizations launching new technology products, platforms and services are faced with the challenge of discerning the best markets and methods of gaining market share. Often a company is constrained by appropriate personnel, financing or an ingrained way of thinking that may hinder the formulation and follow on execution of an effective “go to market strategy.” Michael Donohue & Associates assists companies across several key verticals in developing effective “go to market” strategies and executing on those strategies. MD & A brings over 30 years of experience and over 70 Million Dollars of revenue, principally in the technology sector, to each and every assignment. Creativity and vision combined with “hands on” experience and persistent involvement is the key to our success. MD & A typically acts as a virtual team member on assignments. Additionally MD & A is linked to other key virtual resources across a range of disciplines. This “virtual resource” approach translates into a meaningful reduction in costs without compromise to the delivered quality of the consulting at hand. Organizations do not have to engage in the costly retainers typically associated with large consulting organizations, and instead pay for only those services and the corresponding expertise that is needed to get the job done. Further we welcome the opportunity to work with your preferred “in house” or external resources when that approach will deliver the best results. MD & A can assume the appropriate role for any number of project assignments. For instance we can take a focused tactical sales or business development role if that is a specific requirement and execute on a preexisting sales strategy. We provide high density value by co-mingling our experience and creative problem solving skills with your company’s strengths and staff. Finally if we can’t contribute directly we will assist you in finding a resource that can.

Experience

1. Chief Executive Officer

   Quix Stix

   Oct 2017 — Present · Santa Barbara County, CA, US

   Background: Strategic thinking, creative solutions and amiable – trusted relationships have been a highlight of my career. As a principal in MD & A over the last 8 years we have helped clients including Thomson Reuters, Mitsubishi and develop specialized product offerings and corresponding sales and marketing strategies that leverage their unique assets. Given the break neck pace of change, companies are challenged by predicting how technology will affect their service or product offering. In order to enhance their chances of success a well thought out strategy is essential. Creating products or crafting service offerings “in context” and then designing the appropriate “go to marketing strategy” has been a hall mark of our recent work. This effort is highlighted by a methodical approach to product or platform development, and the resulting execution based upon a methodology we call “informed decision making.” (see sample) Highlights: Experienced senior executive with a diverse background spanning low tech consumer products to high tech software / hardware as well as service offerings. Responsible for the deployment of over 75 Million dollars of principally technology based systems, software, and SAS. Managed the development, manufacturing, marketing and distribution of several consumer products whose sales are in excess of 1 Million dollars. Oversight of large scale AV systems and software platforms often requiring C Level buy in. Business development expertise; typically focused on technology adoption and deployment. Accustomed to leading sales and business development efforts from cold call and strategy planning to proposal development, closing and contract negotiation. Created and then executed on strategic marketing and business development plans covering a diverse array of products and services.

Education

• UCLA

  Bachelor's degree, History

• UCLA

  BS Degree, History