Michael Degagne

Director Technology Partnerships and Marketing @PureLogic IT Solutions

Ottawa, ON, CA

Technology PartnershipsIdentify and evaluate strategic partnership opportunities with technology providers, startups, and industry leaders.Develop and manage end-to-end partner lifecycle processes, including sourcing, negotiation, and execution of partnership agreements.Collaborate with cross-functional teams (Product, Sales, Marketing) to align partner initiatives with company goals.Lead co-marketing and co-development initiatives with partners to maximize mutual value.Monitor and analyze the performance of partnerships to ensure alignment with business objectives and continuous optimization.Marketing Strategy and ExecutionDesign and implement marketing strategies that enhance brand visibility and drive partner engagement.Develop go-to-market strategies for joint solutions in collaboration with partners.Create compelling marketing materials, campaigns, and events that showcase the value of technology partnerships.Oversee digital marketing initiatives, including SEO, content marketing, and lead generation efforts tied to partnerships.Leverage social media platforms to amplify the reach of partnership and marketing campaigns.Craft and implement a social media strategy to enhance brand awareness, engage audiences, and drive traffic to digital channels.