Michael Cross

National Account Manager @Sky

Directly managing National Hotel Group accounts with a value in excess of £15M PA. Responsible for strategic sector development whilst optimising detailed financial KPIs to forecast and successfully meet demanding subscription targets. Developing client specific and sector wide marketing initiatives aimed at delivering improved brand recognition and unlocking new opportunity. Established consistent growth by providing multi-level client support across a varied managed and franchised client base. Leading a collaborative cross function team to refine and grow our ‘Partner programme’ supporting third party sales operations. Key highlight has seen the launch and delivery of ‘Select’ (HD Hotel specific technology system) to over Bedrooms across the UK and Ireland.