Michael Craddock
Senior Content Strategist @Stoke
Signup · Get unlimited contacts
WORK HISTORY
Senior Content Strategist @Stoke
As a Senior Content Strategist at Stoke, I spearheaded comprehensive content strategies to elevate our B2B tech clients\' market presence and drive meaningful engagement. Below is an overview of my core responsibilities- Positioning myself as a strategic partner to our B2B tech clients, delving deep into their business goals and target audience demographics to craft tailored content solutions- Developing innovative campaign concepts and content ideas to address the unique challenges and objectives of each client- Crafting meticulous and detailed content briefs that serve as roadmaps for the creation of core and derivative content assets, ensuring alignment with specific target audiences- Writing, commissioning, and overseeing the production of various content assets including articles, eBooks, virtual event/webinar abstracts and scripts, videos, and promotional kits- Collaborating closely with agency designers, art directors, videographers, developers, and other team members to bring content assets to market- Analyzing performance data for content assets in the market, leveraging insights to optimize existing content marketing initiatives and inform future strategies for success
EDUCATION
Virginia Tech
English, Professional, Technical, Business, and Scientific Writing Major and Literature & Language Major
ABOUT MICHAEL CRADDOCK
I am a data-driven content marketer with over five years of experience developing strategies and creating content for the following verticals: B2B SaaS, B2B Foodservice, B2B Contracting, B2C Retail Food Marketing, Higher Education, and Local & Mid-Size Businesses. I have worn many “hats” in my years, whether managing corporate social media accounts, creating/designing sales collateral and assets, establishing communication plans, leading a team, developing keyword optimization strategies, copywriting, and so much more.Working in both in-house and agency environments allowed me to develop strong project management skills for any content marketing role because it requires organization and efficiency in fast-paced environments. I love content marketing because it allows me to utilize both the analytical and creative parts of my brain.I am proud of my work and have hunger to become the best content marketing expert out there.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.