Michael Conklin
EVP - Marketing Science @GfK - An NIQ Company
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WORK HISTORY
EVP - Marketing Science @GfK - An NIQ Company
Minneapolis, MN, US
EDUCATION
The Wharton School
Bachelors or Science of Economics (BSE), Marketing
ABOUT MICHAEL CONKLIN
Creative expert modeler and team leader. Expertise in: • big data • machine learning • game theory • Bayesian analysis • data fusion • R, Hive • the ability to translate statistics into insights for business strategy Successful team builder: • Treat people the way you would want to be treated • Don’t limit hires to those with current industry expertise – add people who have to think outside the box because they are outside the box • Give people the freedom to try new approaches • Spread the word in the industry about key new team accomplishments.
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