Michael Cleveland
Marketing BI Analyst/ Avid Golfer
- Role
- Business Intelligence Analyst at Game Play Network
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Michael Cleveland
Strategic Financial Leadership with a Decade of Expertise in Data-Driven…
Experience
Business Intelligence Analyst
Feb 2024 — Present · Los Angeles County, CA, US
Spearheaded comprehensive data reporting initiatives, encompassing the entire lifecycle from initial build to final analysis. Advanced SQL, Python, R, Snowflake, Redshift, Power BI, and Tableau are used to achieve the needed results.Contributed to revenue growth of over 500% since joining the organization through the implementation of advanced forecasting techniques and analytical frameworks, optimizing promotional strategies (e.g, Tournaments, FreePlay events).Designed and monitored key performance indicators (KPIs) to ensure alignment with organizational objectives.Developed and implemented reporting mechanisms for wager pools and overall player revenue, promoting equitable conditions for all participants.Enhanced the algorithm for Return to Player (RTP) metrics to optimize player engagement and satisfaction.Increased player retention rates from 11% to 66% by leveraging newly created reporting tools for improved targeting and personalizationHelp create future promotions that would be profitable based on forecasting
Education
California Lutheran University
Bachelor's degree
2007 — 2011
Skills
- Manage/Control Large Budgets
- Work Well with a Wide Variety of Clients (Disney to Build-a-Bear to Sherwin Wi
- Creative Problem Solver
- Strong and Flexible Interpersonal Skills
- Tech Savvy
- Great Presentation Skills (Award Winning)
- Talent for Negotiation
- Expert in Excel and Statistical Package for the Social Sciences (Spss)
- Questionnaires
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