Michael Carrico
Head, Insights and Analytics @ Love.Life | Consumer Insights | Marketing Analytics | Commercial Strategy
- Role
- Head, Insights and Analytics at Love.Life
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Michael Carrico
Results-driven Insights & Analytics leader with 13+ years of experience working in…
Experience
Head, Insights and Analytics
Feb 2023 — Present · Austin, TX, US
Partnered with sales, marketing, and operations leaders to develop a long-term brand vision, research plan, and commercial strategy aligned with business priorities and growth objectives.• Created the Customer Experience Tracking (CXT) program to surface actionable insights, driving improvements in onboarding, patient workflows, app functionality, and member communications.• Informed membership design by conducting focus groups and interviews to identify member pain points, needs, and preferences.• Enhanced our digital marketing strategies using performance data and creative testing.• Designed and led website UX research studies, combining usability testing, heatmapping, and behavioral analytics to uncover friction points and optimize the path to purchase • Optimized the digital path to purchase by designing and leading website UX research studies that combined usability testing, heatmapping, and behavioral analytics to uncover friction points.• Established Love.Life’s CRM program (via Salesforce), leading cross-functional implementation to centralize customer data, automate workflows, and improve marketing and sales efficiency across the business.
Education
University of Nevada-Reno
Bachelor's Degree
2007 — 2012
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