Michael Busch
Senior Consultant Demand Generation Programs - Smart Infrastructure @Siemens
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WORK HISTORY
Senior Consultant Demand Generation Programs - Smart Infrastructure @Siemens
Erlangen, DE
Developing and executing demand creation programs that generate leads and support pipeline development leveraging inbound and outbound tactics.• Advising campaign and content owners on campaign asset development and sophisticated nurture strategies.• Scouting of new innovative digital marketing/ sales trends and developing pilot use cases within Siemens.• Supporting the development, integration and onboarding of existing and new tools across the digital marcom space.• Monitoring and reporting on effectiveness metrics related to tactics and programs managed by Eloqua, Salesforce and related applications.• Acting as an evangelist, enabler and helper for demand generation across the global Smart Infrastructure communications, marketing and sales organizations.
EDUCATION
Nelson Mandela University
Economics
FOM University of Applied Sciences for Economics and Management
Master of Science, IT- Management (Part time)
Siemens Professional Education
Industrial Management Assistant, Apprentice for Industrial Business Management
Technische Hochschule Ingolstadt
Bachelor of Arts, Business Administration
ABOUT MICHAEL BUSCH
Interested in everything related to digital marketing and sales.Currently working as an in-house consultant for Siemens - Smart Infrastructure HQ. Pushing demand generation and lead management to the next level.Special Competencies• Demand generation & nurturing• Marketing & sales automation• Lead scoring• Lead management• Paid advertising and digital media buying• Search engine marketing• Data modelling and analysis• Intent data• Agile project management (Scrum Master)Profound tool knowledge in Oracle Eloqua, Oracle Insight, Salesforce CRM, Adobe Experience Manager, ON24, Twentythree Webinars, Jira, Confluence, LinkedIn Sales Navigator, Sprinklr, MS Power BI, MS Power Automate, copy.ai, Bombora, DemandBase, ChatGPT, MS Co-Pilot
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