Mike Briseño

Retail Grocery Buyer @Jetro Restaurant Depot

Anaheim, CA, US

Lead end-to-end procurement for grocery, deli, HBA, and non-grocery categories, driving profitability, product quality and on-shelf availability across multiple retail locations.• Built and strengthened supplier partnerships, including WIC distributors and manufacturers, enhancing collaboration and cutting product lead times by 15%.• Negotiated pricing and contract terms that improved gross margins by 10% while maintaining top-tier product quality and vendor reliability.• Launched and managed biweekly advertising flyers and in-store promotions, boosting category sales visibility and driving consistent month-over-month sales growth.• Secured over $250K in marketing funds to execute strategic promotions and seasonal events that increased traffic and basket size.• Introduced trend driven and premium product lines by monitoring consumer data, market trends, and competitor activity, expanding category mix and improving customer engagement.• Optimized inventory levels through precise forecasting and replenishment strategies, reducing overstock by 20% and improving inventory turns.• Deliver measurable category growth through strategic procurement, promotional innovation, and vendor collaboration.

California State University, Long Beach

Bachelor's Degree, Operations Supply Chain Management and Business Management