Michael Bridges

Business Development Manager @Fusion Analytics Uk

Fusion Analytics is revolutionising marketing analytics and enabling organisations to access greater clarity about their customer data and behaviour. Our Web Fusion software tracks both online and offline activity to give a more comprehensive view of a campaign’s effectiveness. We also specialise in bringing disparate data across multiple domains and platforms into a handy single-dashboard analytics overview.Our work helps organisations:1) improve the quality and clarity of their analytics from marketing campaigns, ecommerce, websites and the customer journey2) create a clearer understanding of the customer journey and campaign effectiveness3) make better informed and successful decisions as a result of their analytics, KPIs and metricsWe bring distinct benefits and time-saving solutions to those looking to:• Gain faster and deeper customer insights• Improve attribution reporting• Enhance their CRM and customer journey approach – particularly to stimulate repeat purchases