Michael Bierman
#opentowork | MBA | Marketing Analytics & Growth Leader | Demand Gen & Lifecycle Strategy | Data-Driven Growth
- Role
- Marketing Analytics Consultant at Dodge Construction Network
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Michael Bierman
I’m a Marketing Analytics leader with 10+ years of experience turning complex data into…
Experience
Marketing Analytics Consultant
Jun 2025 — Present
Rebuilt marketing analytics infrastructure, partnering with marketing leadership to to improve funnel visibility, attribution accuracy, and campaign performance tracking. Aligned campaign reporting with GTM goals which improved campaign attribution accuracy by 25% and enabling real-time performance insights across paid media, CRM, and lifecycle channels. Audited GA4, Pardot, and Salesforce integrations to resolve data hygiene issues and improve lead routing. Led executive reporting and strategic planning, helping reposition Dodge’s brand narrative and cultural relevance in the commercial construction space.
Education
Naveen Jindal School of Management, UT Dallas
Master of Business Administration - MBA
2018 — 2020
University of Maryland
Bachelor of Science (B.S.), Marketing, Supply Chain Management
2010 — 2014
Skills
- Social Networking
- Microsoft Excel
- Powerpoint
- Lead Management
- Marketing
- Data Entry
- Google Analytics
- Customer Service
- Website Development
- Public Speaking
- Microsoft Office
- Sales
- Data Analysis
- SEO
- Google Adwords Professional
- Supply Chain Management
- Marketing Strategy
- Databases
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
- Microsoft Word
- Logistics
- Social Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.