Michael Besl
Senior Director of Marketing at YMCA of Greater Cincinnati
- Role
- Senior Director of Marketing at Ymca Of Greater Cincinnati
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Michael Besl
Experienced Marketing Director with a demonstrated history of working in the service industry. Strong marketing professional skilled in Adobe Illustrator, Photoshop, video editing, web design, social media, and customer service.
Experience
Senior Director of Marketing
Nov 2020 — Present · Cincinnati, OH, US
As the Senior Director of Marketing at the YMCA of Greater Cincinnati, I lead the organization\'s marketing strategy, orchestrating impactful campaigns for membership, programs, staff recruitment, and brand awareness- Visual Storytelling & Brand Leadership (I still get to do what I love, design graphics and make informative and attention grabbing videos.)- Project Management (Knowing when to teach a program director how to fish and when to dedicate department resources.)- Strategic Budget Management (Ensuring marketing initiatives align with organizational goals and contribute to the YMCA\'s community presence.)- Campaign Effectiveness & Analytics (Generating leads and web traffic in staff recruiting, membership, program participants, volunteers, and more.)
Education
Muskingum University
Bachelor's degree, International Business and Spanish
2008 — 2012
Muskingum University
BA, International Business and Spanish
2008 — 2012
Skills
- Editing
- Event Planning
- Microsoft Office
- Video Editing
- Leadership
- Public Speaking
- Avid Media Composer
- Imovie
- Logo Design
- Social Media
- Marketing
- Illustrator
- Adobe Creative Suite
- Customer Service
- Video
- Time Management
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