Michael Berger

WORK HISTORY

EDUCATION

ABOUT MICHAEL BERGER

I am an accomplished marketing communications professional having recently completed a 25-year career serving global industries through agency executive and corporate management functions. My current objective is to pursue a life-long interest in emergency medicine and serve my community in the scope of a clinical am a strategically driven marketing professional who thrives as a collaborating and value-contributing member of an agency or corporate team. In my experience I have developed and managed integrated marketing communications campaigns on behalf of leading companies in healthcare, medtech, employee benefits and life science industries. This includes most recently working with pioneers of telemedicine who are now innovating modern-day digital health and virtual care.I have a passion for building brands, launching and promoting new products, technologies and solutions, and enhancing market reputation through thought leadership on complex challenges and timely market opportunities. I do this by crafting engaging content and key messaging with clear value propositions to influence customer segments and target audiences.• Accomplished marketing professional having corporate, agency and startup venture perspectives.• Skilled in strategic planning, implementing and managing integrated marketing communications programs spanning multiple markets.• Leads marketing teams and collaborate in cross-departmental operations to execute strategies in support of business objectives.• Supports sales teams with industry, market and customer intelligence, as well as lead generation and customer relationship management utilizing CRM throughout the entire product life-cycle and customer journey. • Clients include pioneers and innovators of virtual care, implantable sensors and Blockchain applications. • Applies data, evidence-based research and thought leadership to influence decision-makers in global business and consumer environments.• Driven by \"Triple Aim\" goal of improving care access and experience, advancing population health with equity, and reducing the total cost of care on behalf of patients, providers and payers.