Michael Berendt
Director Marketing, Universal Talent Development, Universal Entertainment
- Role
- Director, Marketing at Universal Pictures
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Michael Berendt
I’m an entertainment marketing and talent relations leader with 15+ years of experience bringing campaigns and creative voices to life. I’ve built my career partnering with filmmakers, talent, and executives to deliver authentic, talent-led content that connects with audiences and amplifies a project’s impact.At Universal Entertainment, I lead marketing strategies across Universal Talent Development, developing social, digital, and experiential campaigns that spotlight the next generation of storytellers.Earlier in my career, I was part of major franchises like Harry Potter, gaining a deep understanding of how creativity, collaboration, and strategy come together to move stories from set to screen.I’m passionate about shaping campaigns that not only engage audiences but also celebrate the people behind the work.
Experience
Director, Marketing
Feb 2026 — Present · Los Angeles, CA, US
Drives comprehensive internal and external marketing strategies, leading the execution of social media campaigns and overseeing high-impact event coordination at major festivals and conferences.Additionally providing strategic design leadership to ensure a cohesive and unified brand presence across all Universal Talent Development initiatives, aligning with overarching department goals and enhancing visibility.Produce and event manage screenings, outreach events (in person/digital), conferences and executive mixersDesigning decks, print materials and producing short form content such as sizzle reels and PSAsDevelop and manage the social media strategy, as well as the creation of assets to increase awareness of Universal’s work in discovering new talentWork across above-the-line and below-the-line programs across Universal Pictures, Focus Features, DreamWorks Animation Film/TV and IlluminationWorking with outside vendors on departmental rebranding and website design
Education
University of the Arts London
Bachelor's degree, Theatre & Dance History
2004 — 2007
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