Michael Berdusco

About Michael Berdusco

I am a retail-focused media professional who partners with leading brands to:1. Grow media-influenced sales efficiently and effectively. Support retail-customer relationships through collaborative media investments. Bring media insights, inspiration, and operational excellence.My days are spent in a joint planning and investment role, constantly seeking to find the optimal mix of media spend across retailers, audiences, and channels to drive ROI. I take pride in knowing my efforts contribute towards creating a win-win-win scenario for my clients, their retail customers, and the agency.

Experience

1. Vice President

   UM Worldwide

   Apr 2024 — Present · New York, NY, US

   Account: KenvueRetailers: Target, Kroger, CVS, Walgreens, UltaUniversal McCann (UM) is a global media and advertising agency. UM is a member of the Interpublic Group of Companies (IPG) and operates under the IPG MediaBrands branch. UM operates in more than 100 countries worldwide and uses industry leading data and analytics to power an innovative approach to planning, investment and custom content creation. UM Commerce is a specialty group that focuses on the planning, buying, execution, and measurement of media that is focused on driving sales at particular retailers. This media can come in the form of in-store signage, billboards, digital advertisements, or influencer networks that support certain retailers.

Education

• NYU Stern School of Business

  Master of Business Administration (MBA)

• Gettysburg College

  Bachelor of Arts, Political Science (International Relations)

Skills

• Social Networking
• Powerpoint
• Networking
• Community Outreach
• Microsoft Word
• Public Speaking
• Microsoft Office