Michael Beare

Chief Executive Officer @Honne

We started out with the idea that being a guest at a Hotel should feel effortless. So should running one.At Honne, we’re designing the foundation for next-level hospitality—where smart tech does the heavy lifting, and people stay at the heart of the experience. Our intelligent booking system connects every touchpoint, from spa treatments to dinner reservations, making things seamless for guests and staff alike.Our Guest Portal puts control in the hands of the traveler. No unnecessary back and forth, no friction—just smooth, intuitive service. And with the Honne Marketplace, hotels can curate bespoke offerings that feel personal, not generic.But we’re not stopping at optimization—we’re setting the stage for AI to become a true partner in hospitality. By working alongside Large Language Models, Honne helps hotels weave genuine AI assistance into their daily operations, making decisions smarter, service more intuitive, and experiences more seamless.Hospitality has always been about people. We’re just making the tech work for them.Let’s build the future, together.