Michael Baumann
Strategic Partners Development Manager @Google
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WORK HISTORY
Strategic Partners Development Manager @Google
Driving market development for RCS for Business and Messenger Marketing in GermanyDefining and executing a comprehensive Go-to-Market strategy for RCSClose strategic alignment with key ecosystem partners including Telekom, Telefónica, and VodafoneSupporting solution providers such as Sinch, Link Mobility or 360dialog in developing effective Messenger Marketing strategies for their clientsAcquiring and developing new partners from the agency and consulting landscapeDesigning and implementing initiatives to establish RCS as a leading Messenger Marketing solution in the German market, with a strong focus on brands and agenciesDeveloping and rolling out an innovative training and enablement concept tailored to brands and agencies to accelerate RCS adoption
EDUCATION
University of Münster
Diplom-Volkswirt
SKILLS
ABOUT MICHAEL BAUMANN
I drive holistic Digital Marketing Transformation—not as a siloed marketing initiative, but as a company-wide shift toward customer-centric, data-driven, and digital-first thinking.My strength lies in transforming organizations end to end: aligning strategy, technology, processes, and people to create sustainable digital ecosystems with measurable business impact. Working closely with executive leadership at the highest level, I have led large-scale transformations within a global corporation that reshaped how the organization engages with customers and creates digital value—far beyond the boundaries of traditional marketing.I actively operate across functions such as sales, customer service, IT, CRM, and product, redesigning processes along the entire customer journey. Even beyond my formal area of responsibility, I drive change by inspiring, enabling, and empowering leaders and teams to rethink their processes through a customer-centric and digital lens.A core part of my work has been identifying, developing, and implementing new digital business models emerging from transformation initiatives—turning digital capabilities, data, and platforms into scalable revenue streams and sustainable competitive advantage.My expertise spans data-driven decision-making, marketing automation, omnichannel orchestration, personalization at scale, and MarTech transformation. I leverage analytics and AI-driven insights alongside modern platforms to convert fragmented touchpoints into seamless, high-impact customer experiences.I bring deep hands-on experience in messenger marketing, particularly WhatsApp and RCS, building these channels into scalable engagement and conversion engines in close collaboration with leading technology and telecommunications partners.Entrepreneurial in mindset and pragmatic in execution, I translate strategic vision into operational reality. I am a trusted sparring partner for senior executives, helping organizations break down silos, align teams, and embed customer-centricity and digital thinking at the core of their operating model.What truly drives me is leading transformation with empathy—creating excitement for change, enabling people to take ownership, and ensuring that digital and customer-centric thinking become part of the organization’s DNA.
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