Michael Bauer

About Michael Bauer

Michael Bauer has over 35 years of experience in the consumer package goods industry. In his most recent role at Unilever, Michael was the Vice-President and General Manager for the highly profitable $2.4 billion Spreads, Dressings, and Beverages business unit-comprised of 2600 co-workers-where he consistently exceeded revenue and profit targets. Much of this success was achieved through innovations whose combined sales exceeded $400MM annually, while leading several restructuring and cost reduction projects that added greatly to the bottom-line. In addition to his position as Vice-President and General Manager, Michael was a member of both the Unilever North America Executive Leadership Team and the Supply Chain Council, while serving as the Chairman on several industry boards. Finally Michael performed global assignments during his tenure with Unilever including being a member of several Global Category Boards, and as the leader of Unilever\'s Low Fat Spreads Innovation Center.In his current role as President of Management and Marketing Solutions, Michael works directly with a multitude of clients primarily in the consumer package goods industry. Among the skill-sets he brings to clients include strategic planning, innovation and new products, brand positioning, brand restages, digital marketing, social media, marketing communications, trade promotion efficiencies, strategic pricing, tying pricing and promotion activities to agricultural commodity purchases, package graphic design and configurations, acquisitions and divestitures, purchasing packaging, media planning, market research, SKU optimization, category management, marketing spend ROI, assembling curriculums for workshops, teaching workshops and classes, global buying, S & OP, and sales planning. Michael has also advised private equity companies, served on company advisory and industry boards, and held the position as a Senior Partner with The Resource Team.Among those product categories where Michael has direct work experience include tea, soft drinks, sweet and salted snacks, juices, margarine, butter, spreads, pasta sauce, pizza sauce, olive oil, cheese, table syrup, peanut butter, cooking oil, olive oil, Spanish olives, pancake mix, condiments, salad dressing, mayonnaise, mustard, pickles, marinades, milk, aseptic food and beverage products, smoothies, frozen foods, bakery, confectionary, liquor, beer, pet food products, personal care products, multi-cultural personal care products, hair care products, deodorants, skin care products, household products, detergent, private label, etc.

Experience

1. President

   Management And Marketing Solutions Llc

   Apr 2008 — Present · Wayne, NJ, US

   Strategic consulting including business planning and marketing/sales strategy development, predominantly in the field of consumer goods. Among the specialized services offered include new product introductions, product renovation, brand re-stages, obtaining marketing efficiencies, strategic pricing, digital marketing activities, shopper marketing programs, trade promotion efficiencies, SKU optimization, assembling and teaching workshops, and category management.

Education

• Michigan State University

  BA, Marketing

  1972 — 1974

• Wayne State University

  Master of Business Administration (MBA), Marketing

  1974 — 1976