Michael Barrett

About Michael Barrett

Dynamic Media Producer, Social Media Manager, and Marketing & Content Director with nearly 15 years of experience spanning digital, print, and retail marketing. Proven success in driving engagement and brand growth through strategic content development, CRM management, and targeted online marketing campaigns. Adept at collaborating with athletes, coaches, and sports information departments at the high school, collegiate, and professional levels to create compelling multimedia content that resonates with diverse audiences.Extensive experience managing eCommerce platforms and retail initiatives, leveraging customer data to inform campaign strategy and enhance user experience. Strong background in CRM systems, utilizing segmentation and automation tools to build loyalty, drive conversions, and maximize customer lifetime value.A former NCAA Division I track and field athlete with a deep understanding of the sports industry, and a proven ability to thrive in fast-paced, high-pressure environments while leading cross-functional teams to execute creative, data-driven solutions.

Experience

1. Director of Content

   Apex Lacrosse Events

   Sep 2025 — Present

   Lead all content strategy and execution across Apex Lacrosse’s digital and social platforms, shaping the brand voice and driving consistent growth, engagement, and event visibility- Oversee daily posting, creative direction, and storytelling- Maintain and update the Apex Lacrosse Events website- Hire, manage, and coordinate on-site media teams to deliver high-quality event coverage.

Education

• Sacred Heart University

  Bachelor of Arts, Media Studies

  2008