Michael Baeta
PLAY MODE Founder & Owner | Social Wellness Beverage Driving Retail Growth
- Role
- Founder & Owner at Play Mode Beverage Company
- Location
- Carmel, CA, US
- LinkedIn followers
- 500 followers
About Michael Baeta
PLAY MODE Beverage Company has been at the forefront of the mindful drinking movement under my leadership for over a decade. As Founder and Owner, my focus lies in creating innovative, functional beverages that resonate with modern consumers. The brand\'s mission is to redefine social drinking with wellness-forward, non-alcoholic alternatives tailored for diverse occasions, from high-performance activities to mindful celebrations. This vision has positioned PLAY MODE as a strategic partner for premium retail growth and an integral part of evolving consumer trends. With over 12 years of entrepreneurial experience, I bring expertise in marketing strategy, consumer-driven branding, and sales management. Collaborating with cross-functional teams, I\'ve cultivated a brand that empowers drinkers to choose beverages that suit their mindset and moment. My commitment to driving innovation and fostering strategic growth has been the cornerstone of PLAY MODE\'s success, aligning with the rise of mindful drinking and modern celebration.
Experience
Founder & Owner
Jan 2013 — Present · US
Founder & Owner of PLAY MODE Beverage Company. A Thirst for Clarity - Redefining Social DrinkingHYDRATE WHILE YOU CELEBRATE®Why it matters now - PLAY MODE® is a non-alcoholic functional social wellness beverage. Functions during alcohol, mocktail, CBD, THC, and medicinal consumption, extreme heat, high-performance activities.Function unparalleled in minutes. A wellness-forward brand built for the rise of mindful drinking and modern celebration.PLAY MODE: The Next-Gen Functional Beverage Driving Premium Retail GrowthA consumer-driven brand based on drinkers choosing what fits their vibe, moment, or mindset. PLAY MODE is a strategic play to future-proof your portfolio and meets modern drinkers where they are.\"Hydrate While You Celebrate!®Facebook & Instagram @playmodebeverage
Education
University of California, Berkeley
B.A. Mass Communications, International Business
1992 — 1996
University of California, Berkeley
Bachelor of Business Administration (B.B.A.), Mass Communication/Media Studies
1992 — 1996
LCBS Business School, Munich Germany
Masters Business Communication, International Business
2001 — 2002
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.